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Copywriting Portfolio
- SAVE THE CHILDREN
| This is the ad that blew the lid off response for this 60+
year-old child sponsorship organization. Print and direct
mail presented hunger and poverty as a form of child abuse—and
generated tremendous response from readers, breaking all records
for contributions. Unfortunately, competitive sponsorship
organizations complained, thinking the analogy was too strong.
Save the Children diluted the headline, visual and message
and response dropped considerably. |
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