Nancy A. Thornton
2655 Meadow Bend Court, Duluth, GA 30096
phone 770-449-5538
fax 770-449-5538
email n257@bellsouth.net or nancy@copyncolor.com



Experience Summary

• Extensive experience in writing hard-selling catalog and Internet copy, effective direct response packages and award-winning advertising copy for print, direct mail and broadcast.
• A quick study of different industries and topics, with the ability to translate even the most technical information into plain speak that communicates quickly and effectively with intended audiences.
• Well versed in copyediting.
• Strong technical command of the English language.
• Competent researcher, interviewer and presenter.
• Strong leadership abilities and experience building creative teams.

Education
B.S.S.E., English, John Brown University, Siloam Springs, AR 1973
Numerous art courses, Georgia State University, Atlanta GA 1980-1990
Interior Design, University of Arkansas, Fayetteville, AR 2003

Professional Experience
Catalog Editor/Copywriter Benchmark Brands, Norcross, GA 9/06 - present
Copywriter and editor for thriving catalog and Internet marketer of lower body health
products. Responsibilities include writing 18 catalogs (68+ pages), writing product copy
for web site and concepting/composing a minimum of two emails each week. Manage an
assistant copywriter and work with team of art directors and graphic designers in meeting
strict deadlines in a demanding work environment. My writing for this company began in
1997 on a freelance basis. Over the period of 9 years, the company has grown to multi-
million status with 4,000,000+ customer base.

Freelance Atlanta, GA, Siloam Springs, AR, Paullina, IA 4/97-9/05
Catalog copy for Benchmark Brands. Direct mail/fundraising for Children’s Healthcare of Atlanta. Consumer direct response for Georgia Power and The Southern Company. Fundraising copy for private university and miscellaneous other direct marketing projects for clients in Atlanta, GA, Richmond, VA, and Northwest Arkansas.

Associate Creative Director The Lacek Group, Atlanta, GA 9/95-4/97
Concepting and writing packages to retain and build business for Delta Air Lines among its existing SkyMiles members and frequent travelers. Other accounts included Premiere Communications and Tupperware.

Associate Creative Director Bennett, Kuhn, Varner, Atlanta, GA 3/93-8/95
Assisted in managing the creative department, presenting concepts to clients and assisting with new business presentations. Accounts included Save the Children, Christian Children's Fund, Feed the Children, National Wildlife Federation, Six Flags, Tupperware Home Parties. In addition to direct mail packages and :60 and :120 spots, I helped create half-hour infomercials for The Salvation Army, Christian Children's Fund, Save the Children, Time-Life Books, St. Jude Children’s Research Hospital and The Regina Corporation. Wrote catalogs and calendars for Christian Children's Fund and Save the Children. Traveled around the world filming commercials for Save the Children.

Senior Copywriter Bennett, Kuhn, Varner, Atlanta, GA 11/89-3/93
Wrote for accounts listed above - focusing mostly on fundraising for non-profit organizations. Extensive international traveling and filming for broadcast.

Freelance copywriter Atlanta, GA 10/87-11/89
Accounts included Olan Mills Portraits, Christian Children’s Fund, various hospitals and local non-profit organizations.

Copywriter Bozell, Jacobs, Kenyon & Eckhardt, Atlanta, GA 5/87-10/87
Wrote advertising copy for Lawnboy, C&S Bank of South Carolina, Valvoline Motor Oil

Copywriter/Supervisor Weir & Pfeiffer, Atlanta, GA 5/85-4/87
Wrote advertising copy as well as oversaw freelance teams. Assisted Creative Director in administration of accounts. Made creative presentations to clients.

Coordinator of Media Relations John Brown University, Siloam Springs, AR 8/84-5/85
Public relations, news service, advertising and promotion for the University. Editor of alumni magazine. Member of the University marketing team. Supervised work-study students.

Freelance copywriter Atlanta, GA 12/82-8/84
Accounts included Olan Mills Portraits, Christian Children’s Fund, various hospitals and local non-profit organizations.

Copywriter Luckie & Forney, Birmingham, AL 5/80-11/82

Copywriter Ballard & Puckett, Atlanta, GA 6/78-5/80

Secretarial work Atlanta, GA 5/77-5/78

Youth worker Youth Guidance, Atlanta, GA 10/74-5/77
Worked with inner-city teenage girls who had been referred to me from the juvenile court system. One-on-one contact, club meetings, outdoor activities, esteem building. I raised my own salary via fund-raising letters. By speaking to local civic and church groups as part of my efforts to secure money for organization.

Computer Skills
Microsoft Word • Quark• PC and Macintosh Systems

References available upon request