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Copywriting Portfolio
- CDCI
| Before direct response reached its heyday, a small construction
software company in Norcross GA sought to target its software
to owners of construction companies. We developed a campaign
of print ads in builder magazines along with a direct mail
campaign. The small black and white space ad generated so
much response that the booklet offered as fulfillment had
to be reprinted within a few weeks. The president of CDC,
when he saw the ad, said, “ Whoever wrote this ad knows
exactly how a builder thinks!” Awarded a Gold South
Star. |
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